The Problem

You'd like to know which of your blog posts and pages are getting the most traffic. 

This data will help you can optimize your content, add relevant content upgrades (targeted lead magnets), and gauge traction for different topics.

If you have Google Analytics installed on your site, you can do this with a few clicks by following this short tutorial. 

*Note: Google Analytics starts tracking your on-site activity only after you've installed it. It doesn't retroactively report any activity prior to installation of the tracking script.

The Solution

If you prefer to follow along with a text version of this tutorial, here it is:

1 - Log into your Google Analytics account.

2 - In the left-hand menu click the BEHAVIOR tab, find the Site Content link and then the All Pages link, and click it.

3 - In the explorer find the metric tab indicated in the screenshot below and select Unique Pageviews from the dropdown.

*Unique pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each URL + page title combination.

5 - Select a date range of at least several months.

(You generally want to select a date range of at least a few weeks or you won't get an accurate picture of your traffic numbers).

6 - Now you will see a listing of your most popular content by unique pageviews.

In this example numbers #1 and #2 represent great opportunities for optimizing content, adding content-specific lead magnets, etc., because they both get a disproportionate amount of unique pageviews compared the the rest of the content.

*Please note the other metrics organized at the top of each column as you may find the information useful (e.g. the average time on page may indicate that a certain piece of content is especially "sticky".

**You may have several pages of results, indicated by the red square in the screenshot above.

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